In the digital customer centre, which is also accessible via the Internet, customers can manage their personal details, subscriptions and bills on their own. Swisscom fosters close ties with all stakeholder groups: shareholders, investors, employees, suppliers, the general public, public authorities and, above all, its customers. It has long been committed to its Swiss roots and endeavours to ensure that all citizens benefit from leading-edge technologies. This is reflected in Swisscom’s solution-oriented approach, which is geared to serving the common good as well as the interests of the company.See
The Swisscom Group offers core-business products and services under the Swisscom brand. It also has other brands in its portfolio which are associated with other themes and business areas. Outside Switzerland, Swisscom’s main market is Italy, where it operates under the Fastweb brand. The strategic management and development of the entire brand portfolio is an integral part of corporate communications.
From the corporate perspective, this picture is confirmed. According to the survey “Best Swiss Brands 2015” conducted by Interbrand, the Swisscom brand remained in sixth place in the reporting year, putting it among the most valuable Swiss brands, with a monetary brand value of over CHF 5 billion.
Swisscom’s network and IT infrastructure
Network infrastructure in Switzerland
To drive forward ultra-fast broadband provision in Switzerland, Swisscom has opted for a broad, innovative mix of technologies. Alongside Fibre to the Home (FTTH), technology such as Fibre to the Street (FTTS) and Fibre to the Building (FTTB) will play a key role here; in other words, optical fibre is getting ever closer to the client.
In 2012, Swisscom was the first mobile provider in Switzerland to launch 4G/LTE commercially. Today, it is already providing 4G/LTE coverage to 98% of the Swiss population. In urban regions with particularly high traffic along streets and in busy public places, 4G/LTE microcells ensure the required network capacity. In this context, Swisscom has developed its own microcell for installation in a manhole, which will be improving coverage from 2016. Swisscom is increasingly installing dedicated antenna systems in large business premises and indoor public areas. 4G+ (LTE advanced) installed in urban areas already provides mobile Internet bandwidth speeds of up to 300 Mbps, with speeds of up to 425 Mbps having been achieved in the autumn of 2015. Swisscom’s offering is therefore leading the way, both in Switzerland and by international standards. Mobile telephony is also keeping up with the times. While until recently voice telephony was only carried over the 2G and 3G technologies, following the introduction of VoLTE (Voice Over LTE) in June 2015 and WiFi Calling in August 2015, an IP-based voice service is now also available. To ensure that it will still be able to satisfy the rising demand from customers for data volumes in future, Swisscom is continuously expanding its mobile phone network and investing in new technologies. As the 22-year-old 2G mobile phone generation needs 30% of antenna capacity but can only handle 0.5% of data traffic, Swisscom has decided only to support 2G until the end of 2020.See
Swisscom is continually expanding its broadband network, extending the product range and increasing the number of antenna sites. Swisscom is committed to deploying modern, needs-appropriate technologies in order to ensure efficiency and compliance with contemporary zoning requirements while also minimising emissions. It coordinates site expansions with other mobile providers wherever feasible and already shares around 22% of its 7,400 antenna sites with other providers. At the end of 2015, Swisscom had a good 5,200 exterior units and 2,200 mobile communication masts in buildings. And with over 2,200 hotspots in Switzerland, Swisscom is also the country’s leading provider of public wireless local area networks.
Network infrastructure in Italy
While Fastweb does not have its own mobile network, it offers proprietary mobile services based on an agreement with another mobile operator (MVNO model).
Swiss IT infrastructure
Cloud technology has reached an advanced stage of development and the areas in which it can be used to optimum effect are becoming ever clearer. Many applications are not yet able to use the benefits of cloud technology and first have to be adapted. Swisscom has gained valuable experience from its applications and its own production processes in the cloud. It uses its experience to continuously develop its IT infrastructure, further increase its technological lead as a trusted companion in the digital world and deploy its expertise in a way that benefits its business customers.
Fastweb’s IT infrastructure
One of the data centres is managed by a technology partner who is responsible for the setup, design and adaptation of the data centre together with operational aspects of Fastweb’s IT infrastructure. Fastweb also uses two other data centres, mainly for corporate business services, i.e. for housing, hosting and other cloud-based services. Fastweb is investing in the construction of two new data centres in Milan and central Italy, which will be used by Fastweb to host ICT and cloud services for business customers. The new data centre in Milan is the first data centre in Italy to be awarded Tier IV certification – representing the highest level of reliability, security and performance. It is fully operational and hosts services for business customers.
Swisscom has also implemented technical measures designed to further improve data protection. It has reviewed and specified all access rights to critical customer data. It has also set up a system to determine whether access to critical customer data is legitimate. Moving forward, Swisscom will continue to do everything in its power to protect its customers’ data by optimising its technology, organisation, processes and employee training. Swisscom is aware of its responsibility for data protection. In bringing in new technologies and in meeting new needs, Swisscom will continue to exercise the required sensitivity and assume its social responsibility as a companion in the networked world.