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Strategic priorities and objectives

Swisscom’s corporate responsibility activities focus on issues that have high relevance for stakeholder groups and at the same time are closely linked to the company’s core business. Swisscom’s vision is of a modern, forward-looking Switzerland: a country of great opportunities, including in the field of sustainability. Specifically, Swisscom focuses on six areas as strategic priorities. For each of these it has set a long-term target for 2020. The first three strategic priorities involve measures aimed at supporting Swisscom’s customers in living a more sustainable life. Two of these priorities are geared towards its employees and partners. The final priority describes an economic target for Switzerland as a whole.

The CR strategy is described in detail in this Sustainability Report. Swisscom’s corporate strategy is laid out in the section “Strategy, organisation and environment”, pages 24–33, of the Management Commentary of the Annual Report.

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Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations, including the supply chain by 2020. This goal has been summarised as the “2:1 target” and, in a first step, focuses on reducing customers’ CO2 emissions. Green ICT enables companies to massively reduce energy consumption and CO2 emissions. Video conferencing and home office solutions generate savings in travel time and costs, while cloud-based ICT solutions enable corporate customers to run 90% more efficient IT operations (compared with operating a proprietary server). Buildings, vehicles and networks can be managed in an energy-efficient manner thanks to ICT solutions. Swisscom also provides residential customers with numerous ways to reduce their carbon footprint, from online billing to a recycling service for mobile phones.
In addition, the “2:1 target” also comprises Swisscom’s commitment to reducing its own CO2 emissions from operations and the supply chain. Swisscom is one of the ten biggest purchasers of energy in Switzerland and is continuously improving its energy efficiency. It meets its full electricity requirements from renewable domestic energy sources and is one of the biggest purchasers of wind and solar power in Switzerland.
Swisscom also requires its suppliers to reduce their carbon footprint.
Examples from Swisscom’s list of targets:
Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations including the supply chain by 2020.
By 2020, Swisscom plans to boost energy efficiency by another 35% compared to 1 January 2016.
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By 2020, Swisscom aims to be supporting one million customers with its offerings in the healthcare sector, such as the Swisscom health platform and corresponding fitness sensors, electronic patient dossiers and offerings from its subsidiary Datasport. Swisscom also wants to offer one million customers by 2020 the opportunity to use mobile working models. To this end, Swisscom has included Work Smart services in its portfolio and supports mobile working methods through activities such as the Home Office Day.
Example from Swisscom’s list of targets:
By 2020, Swisscom wants to be supporting one million people in using mobile working models.
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Swisscom aims to be the market leader in data security by 2020, helping one million people to use the media safely and responsibly. To date, Swisscom has provided free Internet access to schools and introduced first-time users to the digital world through media training courses. In doing so, Swisscom aims to protect young people in the use of online media by means of technical solutions and offerings that promote media skills.
Example from Swisscom’s list of targets:
Swisscom aims to be helping one million people to use media safely and responsibly by 2020.
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Swisscom wants to be one of the most attractive employers in Switzerland by 2020. It offers employees opportunities for personal development and promotes work-life balance. Fair terms and conditions of employment are as important to Swisscom as an active social partnership and an above-average commitment to vocational training. We are very proud of our trainees, who number in excess of 900. Employees also have the chance to get involved in social and community projects, for example, by participating in the Corporate Volunteering Programme.
Examples from Swisscom’s list of targets:
Swisscom is committed to retaining its leading position in the ICT sector ranking.
Swisscom wants to keep its staff absence rate constant or reduce it over the prior year.
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In the interests of a fair supply chain, Swisscom is committed to improving employment conditions for more than two million people by 2020. To this end, Swisscom has forged international partnerships that will ensure the implementation of relevant measures in close collaboration with suppliers. The company also ensures that working conditions at its suppliers are reviewed for improvements every year as part of the audit process.
Examples from Swisscom’s list of targets:
Swisscom wants to increase the number of audits conducted at its suppliers.
The company aims to increase the number of employees at its suppliers whose working conditions have been improved.
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By 2020, Swisscom wants to extend ultra-fast broadband coverage to 85% of all homes and offices and bring mobile ultra-fast broadband to 99% of the population. As a result, Swisscom is indirectly contributing around CHF 30 bil­lion to the country’s GDP and helping to create and maintain some 100,000 jobs.
Example from Swisscom’s list of targets:
Swisscom wants to guarantee ultra-fast fixed and mobile broadband coverage throughout Switzerland.

The most important indicators for the achievement of Swisscom’s CR targets

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