Open innovation: a success factor
Outside the company, Swisscom promotes innovation throughout the industry. In particular, Swisscom is committed to supporting young companies that offer progressive new solutions in the fields of IT, communications and entertainment. Swisscom participates in start-ups as a project partner and investor and supports them by providing tailored products and services. Since 2013, Swisscom has held the StartUp Challenge competition, where winners are sent on a one-week mentoring programme in Silicon Valley.See
Finally, Swisscom is a founding member of the Digital Zurich 2025 initiative, which aims to make the greater Zurich area into a hub for start-ups.