Criteria of materiality
- Importance of topics addressed by Swisscom’s mission statement
- Significance and relevance of topics for stakeholder groups
- Effects on the company’s financial position, results of operations and reputation
First classification of sustainability topics in the materiality matrix
In a symbolic move towards increased stakeholder involvement, Swisscom reviewed its strategic “2:1 target” in collaboration with its long-term partner organisations WWF and myclimate. As part of the “2:1 target”, Swisscom aims to work together with its customers to save twice as much CO2 as it emits throughout the entire company including the supply chain by 2020. Specifically, this dialogue with partner organisations helped set both the target amount and find a plausible calculation method. Swisscom incorporated many suggestions throughout the process which helped improve the calculation method and communication of the target. Swisscom placed specific review requests with both partner organisations in order to rectify any shortcomings. Thanks to the transparent approach – all assumptions and calculations were disclosed to partners – the “2:1 target” was successfully defined in more precise terms. This does not, however, bring Swisscom’s dialogue with its partners to an end. Swisscom wants to continue to consult myclimate and WWF for its annual interim reports in order to obtain a neutral opinion. The issues are arranged alphabetically within the boxes of the materiality matrix.
New classification levels
In 2015, Swisscom and an international market research institute conducted a survey of the Swiss public on current sustainability topics in the information and communications industry. The representative survey (991 people, 28% response rate) asked participants to rate predefined measures in terms of the following four criteria: importance, how well they are suited to Swisscom, credibility and their effects on social and environmental sustainability. The findings of this survey prompted a re-prioritisation of certain areas in the materiality matrix. The areas of “fair supply chain” and “attractive employer”, for instance, are now classed as very relevant for Swisscom and for the stakeholder groups, while “health-related offers” is now considered relevant for the stakeholder groups and as very relevant for Swisscom. Moreover, due to a lack of space, similar areas have been merged into new topic clusters. In addition to the survey, Swisscom also discussed predefined topics including mobile telecommunications, products, services and prices with specific stakeholder groups (municipalities, trade unions or customers).