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Environment, objectives and management approach

Swisscom’s investments not only create around CHF 5 bil­lion a year of added value for itself, but also benefit other companies in Switzerland and thus indirectly constitute an important contribution to the competitiveness and prosperity of the country.

In the summer of 2013, the Boston Consulting Group (BCG) calculated the impact of investments by telecommunication companies on gross domestic product (GDP) and employment – two key macroeconomic indicators – on behalf of the European Telecommunications Network Operators Association (ETNO). The calculations were based on eleven recent academic studies, five of which focused on the impact of telecoms companies on GDP and six on the impact on employment levels. In collaboration with the BCG, Swisscom applied the calculation model and findings of all eleven studies to its own situation. Swisscom’s impact on employment in Switzerland as calculated by the BCG is is 1.8-times lower compared with other countries, due to high salaries (calculations are based on annual average salary).

In 2014 and 2015, Swisscom invested CHF 1.75 and CHF 1.82 bil­lion respectively in Switzerland’s telecoms infrastructure. Swisscom is planning to make further investments in Switzerland worth bil­lions of Swiss francs between 2016 and 2020. According to the BCG model, Swisscom will thus indirectly contribute more than CHF 30 bil­lion to GDP in the period from 2014 to 2020, in addition to the total added value of around CHF 35 bil­lion it creates for itself (CHF 5 bil­lion per year for seven years). Moreover, Swisscom will support the creation and preservation of 100,000 jobs.

The figures and targets will be obtained and measured as part of the business plan process and through the annual segment information and added value calculations as published in the Annual Report. The BCG will review the calculation model if necessary and adapt it in line with new research findings.

The section in this sustainability report on a networked Switzerland relates to the section in the Annual Report detailing the business model and customer relationships. The description of the network infrastructure is contained in this section on pages 46–54.