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Swisscom’s commitment

Swisscom is active on both a national and regional level. On its own or in partnerships, it supports activities that contribute to social cohesion and the common good. There are three areas in which Swisscom focuses its activities: public affairs, projects carried out as part of its corporate responsibility and support for public events through sponsoring. Swisscom’s sponsoring has a long-term focus. It focuses on sporting and cultural events intended for a wide audience. Therefore, Swisscom’s sponsorship activities are spread across all regions of Switzerland and appeal to a wide range of target groups.

Memberships and partnerships

Swisscom works as an association member or in projects with various partners on issues relating to its six strategic priorities. Swisscom sets itself ambitious targets and therefore seeks to work with suitable partners at both national and international level. In choosing its partnerships and memberships, Swisscom attempts to ensure that the institutions provide an ideal complement to Swisscom in terms of professional competence and expertise, and thus make a significant contribution to the achievement of the Swisscom strategy. The institutions should also reflect the values of the Swisscom guiding principles and have an excellent reputation and a high level of credibility in their area of activity.

See www.swisscom.ch/​cr-partnerships

Public Affairs

Swisscom Public Affairs fosters communication with the municipalities and cantons throughout Switzerland. The team members are organised locally, primarily provide information on infrastructural issues and Swisscom commitments and listen to the concerns addressed at a cantonal and municipal level. In addition to one-on-one meetings and discussions, Swisscom maintains contact with politicians and the authorities via regular publications (municipal newsletters) and e-mail newsletters. Swisscom organises information events in various cantons covering a wide range of topics (e.g. data security and using electronic media).

The construction and expansion of mobile communications infrastructure repeatedly leads to local conflict due to concerns being raised by residents. The work of Swisscom Public Affairs mainly focuses on providing knowledge and information about mobile communications and related wireless applications. As part of this, Swisscom not only deals with enquiries from the authorities and politicians, but also attends to the concerns of the general public, affected neighbours, companies and homeowners. In order to continue developing the mobile communications infrastructure in line with customer requirements while keeping a dialogue open with local stakeholders, Swisscom has worked together with the industry to develop and introduce a voluntary participation procedure which will help to determine new mobile communications sites. Swisscom has already launched this dialogue model in a number of cantons. Swisscom Public Affairs also maintains a regular exchange with environmental agencies in order to ensure that environmental regulations for mobile communications are correctly put into practice.

Swisscom participates in national working groups and committees that focus on ensuring improved broadband provision in peripheral regions. For example, Public Affairs and Public Policy represent Swisscom in the Federal Office for Communication (OFCOM) Broadband Working Group and on the Teleworking Committee of the Schweizerische Arbeitsgemeinschaft für Berggebiete (“Swiss Consortium for Alpine Regions”).

Projects carried out as part of Swisscom’s corporate responsibility

  • Promotion of innovation through the ICT4good Fellowship: New information and communication technologies (ICT) change our lives, result in many conveniences and present new challenges. There is no disputing, however, that society has benefited from the sensible use of new technologies. For example, global conference systems reduce the number of flights, and online platforms allow rural producers to bring their products directly to market. This is the area where the Fellowship ICT4good is active. It is geared towards people who have product ideas in the area of mobile ICT. The technologies that the Fellowship has primarily focused on include apps, social media and Internet platforms, as well as games that pick up on the trend of the “gamification” of many aspects of daily life. Participants and their product ideas should answer the following question: How can ICT technologies support sustainable living and working? Swisscom carried out its second fellowship in 2015, which was won by the start-up 2324.ch. Its goal is to promote a dialogue at local level among citizens, associations and municipal government using new communications technologies.
  • Repairing and recycling devices: By law, Swisscom provides a two-year guarantee on all devices, such as phones, modems, mobile phones and mobile unlimited USB modems, and also offers repair services. In addition, any electronic devices from the Swisscom range can be returned to the company, and routers are re-used if possible. Recycling is performed in conjunction with SWICO Recycling, the recycling commission of the Swiss Association for Information, Communication and Organisational Technology, and is financed by a recycling fee charged in advance. Recycling statistics are available from SWICO.
See www.swico.ch
  • Swisscom Mobile Aid: Around 84,300 mobile handsets were returned to Swisscom in 2015. The return rate of used mobile handsets increased in 2015 compared with the previous year and amounted to 7.05% (prior year 6.2%). Swisscom resold many of these devices via a third-party company in countries where there is a demand for low-priced second-hand devices. All proceeds from the sales go to the social enterprise réalise and the SOS-Kinderdorf Schweiz relief organisation. Devices that can no longer be sold are professionally recycled by SWICO. The initial stage is carried out by the licensed recycling company Solenthaler Recycling together with the Dock Group. The Dock Group has long helped unemployed people reintegrate into the workforce.
  • Swisscom Mobile Bonus: Swisscom introduced the Swisscom Mobile Bonus programme in the year under review. Customers and non-customers can sell back their used devices at market prices online or in Swisscom Shops. The Mobile Bonus programme contributes to the return rate. It is also open to business customers under the name Mobile Bonus Business.
See www.swisscom.ch/​mobileaid
  • Swisscom offerings for people with health problems: Swisscom wants everyone in Switzerland to have barrier-free access to communication tools. It therefore makes a substantial contribution to ensuring that disadvantaged people can partake in Switzerland’s information society. Swisscom Shops comply with stringent requirements concerning wheelchair access. Swisscom Shop employees also have to be able to recognise what requirements a specific impairment may entail. To help them with this, Procap Schweiz provides accessibility training sessions. In addition, Swisscom continuously introduces measures to optimise the accessibility of its shops. It endeavours to offer a range of end devices that gives people with impaired hearing or vision a real choice, so it constantly updates its device and service portfolio. The Swisscom range includes, for example, the Emporia mobile phone, a smartphone with on-screen voice support for visually impaired people, and the multi-modal customer service contact option. Anyone unable to use the current subscriber directory due to physical impairment can be connected via the short number 1145 at no extra cost. Swisscom provides this service free of charge as part of the basic service provision. People who are hard of hearing can take advantage of a transcription service. This service makes telephone calls possible between the hard of hearing and those who can hear normally, and is offered free of charge in association with the organisation procom. It is also part of the basic service provision. Swisscom continues to be committed to ensuring its website offers barrier-free access to all. As part of the technical redesign of its website, Swisscom has already implemented key guidelines for barrier-free content in the form of the Web Content Accessibility Guidelines WCAG 2.0. Swisscom will also incorporate other recommendations in the upcoming phases of the website redesign and is aiming to receive AA certification from the “Access for all” foundation.
  • Offerings for people with limited financial resources: Swisscom supports people with scarce financial resources via two offerings. Young people under 26 years can benefit from a reduced-tariff plan, with an additional credit limit for subscriptions for those under 18 years. Swisscom also offers subscriptions with very low basic subscription charges for older people. As older people continue to use communication technologies less frequently than young people, these subscriptions only generate costs when the customer uses a communications service.

Culture

In 2015, together with Radio Energy, Swisscom presented eight music events that allowed more than 50,000 visitors to enjoy exclusive concerts. In addition, Swisscom provided funding for the music projects of 40 young artists as part of the Music Booster project. As the main sponsor of the Locarno International Film Festival and the partner of the Solothurn Film Festival, Swisscom also provides support for film. The Carte Bleue provides film lovers with discounted access to Kitag cinemas. The company is also a member of the Board of Trustees of the Museum of Communication in Berne, which gives visitors an insight into the communication of the past, present and future. Visitor surveys show that the museum is highly regarded as a family-oriented and interactive museum. The temporary exhibition “Oh Yeah! Pop Music in Switzerland”, which opened in November 2014, welcomed 38,000 visitors in the space of eight months.

Sports

Swisscom’s sporting sponsorship focuses on winter sports. As the principal sponsor of Swiss-Ski, it helps Swiss winter athletes reach peak performance in downhill and Nordic skiing, snowboarding, freestyle and telemark skiing. As part of its partnership with Swiss-Ski, 20% of Swisscom’s annual sponsorship fees go towards fostering the development of junior talents. Swisscom has also developed a downhill training programme for junior talents, which is focused on systematically selecting and fostering the skiers of tomorrow. It also aims to create training opportunities to provide the Swisscom Junior Alpine Ski Team with the ideal preparation for the Junior World Cup. As the official telecoms partner of all Swiss FIS World Cup events, Swisscom is boosting Switzerland’s status as both a venue for sporting events and a haven for winter sports.

Football also plays a significant role in Swisscom’s commitment to sport. Thanks to Swisscom and Teleclub, more Swiss football is now being shown live on television than ever before. Swisscom TV broadcasts in excess of 200 Swiss football matches every season.

Not only is Swisscom the partner of the Swiss Football League, it also supports ten clubs in the Super League and nine in the Challenge League. Swisscom’s collaboration with the Swiss Football League is geared towards a long-term and future-oriented partnership.