In August 2016, 325 young people started their apprenticeship at Swisscom. Swisscom is thus Switzerland’s largest trainer of ICT professionals. In 2016, Swisscom trained a total of 940 apprentices in technical and commercial apprenticeships. The Swisscom training model is designed to promote independence and personal accountability so as to support the apprentice’s personal development. Apprentices take an active role in devising their training so that it fits their individual priorities, and they apply within the company for different practical placements and learn from experienced employees during such placements.