CR targets

The most important indicators for the achievement of Swisscom’s CR targets

Priority of the CR Strategy   Targets in the year   Status/Measures
    under review   The target is considered to have been achieved if it comes within a
    Future targets   tolerance of 5%, or not achieved or exceeded if it is outside the tolerance
Image target / cross-portfolio activities
Main target:   2016: Top 15   2016 target achieved (rank 15 )
Swisscom’s sustainability image   2020: Top 10   2017 measures:
GfK = Gesellschaft für Konsumforschung       > Establishment of the sustainability label «Together we can
(“Institute for Market Research”)       increase sustainability» on further products and touchpoints
GfK is one of the world’s largest market-research companies       > Partner Future Challenge, Further Marketing Fairphone and
KPI: Rank in the GfK sustainability index       PR Action on Media Competency, Touchpoint training
Expansion of portfolio of sustainable services (G4-EN27)   2016: Increase in number   2016 target achieved ( 42 )
Services with added ecological or social value   of services 38   It was decided in 2015 that sustainability would be a feature
KPI: Number of services with a sustainability label   2017: Increase in number   of the Swisscom product portfolio, in addition to ecological
    of services 40   aspects and social added value (media skills, work-life balance).
        These products are given a label.
        2017 measures:
        > Evaluation or redesign of suitable services
Mobile telephone return (G4-EN28)   2016: 12 %   2016 target not achieved ( 7.9 %)
Re-use/recycling of mobile phones that are no longer used   2017: 12 %   2017 measures:
KPI: Return rate (percentage of sold mobile phones       > Increase in return rate over 2016 in the "Mobile Aid"
returned for recycling)       and "Mobile Bonus" programs for private customers
        and "Mobile Bonus Business" for business customers
Reduction in paper consumption (G4-EN27)   2016: 30 %   2016 target achieved ( 31.5 %)
KPI: Percentage of residential customers using online billing   2017: 37 %   2017 measures:
        > Further promotion of online billing
        > Direct mailing for suitable customer segments
Training for employees at touch points (shop/call center/sales)   2016:   2016 target achieved
(GRI-EN26)   Touch point training   Touch point training on the protection of minors in the media carried out
Training in Corporate Responsibility (CR) and communication relating   2017:   2017 measures:
to environment and social accountability   Touch point training   > Touch point training on the sustainability benefits offered by
KPI: Training sessions       Swisscom products
Anti-corruption (GRI-SO2)   2016: Training courses   2016 target achieved
KPI: Conduct training courses on anti-corruption   on anti-corruption   2017 measures:
    2017: Training courses   > Training on anti-corruption per e-learning for all members
    on anti-corruption   of the management
Energy efficiency and climate protection
Main target:   Guidance 2017: 1.4   2013 baseline value: 0.72
(G4-EN18) Increase in the ratio between customers’ CO2 savings   2020: 2   2016 value: 0.99
and Swisscom’s own CO2 emissions (“2:1 target”)       Emissions and savings are recorded in accordance with the ISO 14064
KPI: Ratio of the CO2 savings achieved by customers       standard, verified externally and disclosed in detail in a climate report
to the sustainable portfolio and Swisscom’s own CO2 emissions       2017 measures:
(excluding Fastweb)       > Further reduce own emissions from operations, including supply chains
        > Promotion of existing sustainable services
        > Expansion of the portfolio of sustainable services
Energy efficiency (G4-EN5)   2016: + 3.2 %   2016 target exceeded (+ 8.9 %)
Continual increase in energy efficiency   Further target: + 35 % from   2017 measures:
KPI: Increase in energy efficiency EF in %   1.1.2017 to 31.12.2020   Implementation of other cost-cutting and efficiency measures
EF = (TEC + ∑ AES) / TEC       (target = 23 GWh) including:
> TEC = Total energy consumption       > Dismantlement of analog network and technology improvements
> AES = Accumulated energy savings       > Increase efficiency in data centers
Source: FOEN Directive       > Virtualization of servers
Optimisation of CO2 emissions of vehicle fleet (G4-EN30)   2016: 107 g CO2/km   2016 target achieved ( 109 g CO2/km)
Focus on direct emissions from fossil fuels (Scope 1)   2017: 106 g CO2/km   2017 measures:
KPI: Average CO2 emissions per car in g CO2/km       > Further implementation of the procurement roadmap
according to manufacturer data        
CO2 emissions (G4-EN15-17)   Guidance 2017: 364,000   2013 baseline value: 396,000 tonnes of CO2
CO2 emissions in operations and in the supply chain   2020: 341,000   2016 value: 451,000 tonnes of CO2
(excluding Fastweb, energy offset)       2017 measures:
KPI: CO2 emissions in tonnes       > Implementation of further efficiency measures
        > Improvements jointly implemented with suppliers
CO2 savings by customers thanks to sustainable ICT services   Guidance 2017: 512,000   2013 baseline value: 286,000 tonnes of CO2
Sum total of savings achieved by customers through   2020: 700,000   2016 value: 448,000 tonnes of CO2
the use of sustainable Swisscom products       2017 measures:
KPI: CO2 savings in tonnes       > Promotion of existing sustainable services such as in the range of
        Work Smart and tiko/ Swisscom Energy Solutions
        > Expansion of portfolio of sustainable services particular in the
        range of IoT and Smart City
Work and life
Main target:   Guidance 2017: 893,000   2014 baseline value: 750,000 customers
Utilisation of mobile working models   2020: 1 million   2016 value: 984,000 customers
Number of people able to work on the move in Switzerland       2017 measures:
(according to a survey) multiplied by the average share       > Active participation in the Work Smart Initiative
of the fixed network and mobile broadband market (AR 16 S. 41-42)        
KPI: Number of customers        
Main target:   2020: 1 million   2014 baseline value: 874,000 customers
Utilisation of health offerings       2016 value: 1,117,066 customers
The offerings include the health connect platform, the health       2017 measures:
dossier Evita, the CuraPrax software and the health portal healthi       > Extension of the customer base to medical practicians,
KPI: Number of customers       hospitals and to healthi
        > Implementation of the networking projects achieved in 2016
Media skills and security
Main target:   Guidance 2017: 809,000   2013 baseline value: 253,000 customers
Promoting media skills   2020: 1 million   2016 value: 745,000 customers
Measurement by reference to the number of courses,       2017 measures:
Media Smart visitors, visitors media smart platform,       > Further development of the course programme
reader publications and child protection offerings       > New issue of enter (16th issue)
KPI: Number of customers (cumulative)        
Participation in media skills courses (G4-SO1)   2016: 43,500   2016 target achieved ( 43,236 )
Media skills courses for parents, teachers, pupils   7,500 : parents/teachers   6,024 + 21,529 + 15,683
(middle and upper school) and Swisscom Academy   24,000 pupils   Media courses: Increasing publicity with specific communication
KPI: Number of visitors   12,000 : Academy   measures, strengthen capacity of course instructor
    2017:   Academy: extended offers
    7,500 parents/teachers   2017 measures:
    25,000 pupils   > Expansion of offering by means of an online platform
    16,000 : Academy   > Further marketing of the offering
Promoting media skills:   2016: 120,000   2016 target not achieved ( 51,271 )
Visitors to the Media Smart platform (G4-SO1)   2017: 120,000   2017 measures:
KPI: Number of visitors on the platforms       > Continuation of SEO (search engine optimization) measures
        > Review of the reorientation of the platform
Attractive employer
Main target:   2020: Rank   2014 baseline value: Students ( 5 ); Professionals ( 2 )
Establishing the company’s position as one of the most popular   Students: 2   2016 value: Students ( 4 ); Professionals ( 2 )
employers in Switzerland   Professionals: 2
The position is measured by reference to the       2017 measures:
“Universe” ranking by students and professionals       > Step up communication activities (flexible working model,
KPI: Rank       purchasing additional holiday time, Move!, Give&Grow)
Diversity (G4-LA12)   2017:   Diversity Index 2014: Platz 6 (carried out every two years)
Increased diversity among staff, as measured by gender,   Diversity Index: Top 1   baseline value for share of women: 9.9 %
age and inclusion   Medium term:   2016 value: 12.3 %
KPI: Diversity Index of Superior School of Lucern,   Gender: 20 %   2014 baseline value for inclusion: 0.64 %
share of women in management positions (gender) and employees   Inclusion: 1 %   2016 Value: 0.85 %
whose performance is impaired due to health problems (inclusion)       2017 measures:
in total employee numbers       > Promotion of flexible working models for women and men at all levels
Management: Group Executive Board and all management levels       > Specific training opportunities for women in management positions,
        Women's pools in recruitment for MINT bodies, ICT weeks for girls
        > Inclusion of people with autism in IT testing
Occupational health management OHM (G4-LA6)   2016: Remain at 2.8 %   2015 baseline value: 2.9 %
Keep staff absence rate constant or reduce it over the prior year   or lower   2016 target not achieved ( 3.1 %)
KPI: Absences in days/target days (weighted by FTE) x 100   2017: Remain at 2.8 %   2017 measures:
Target days are based on standard working hours.   or lower   > Transverse projects: BGM@CTP (Customer Touchpoint),
        improvement presence management, non-work-related-accidents
        > Pilot projects: Learning-Lunches Worklife-Tech-balance,
        Mindfulness@Meeting, for noticeable problems,
        attentiveness over noon, study health promotion office rooms
        > Standard offerings: MBSR (mindfulness based stress reduction),
        ergonomics-mini-consulting, Leadership & Health,
        health checks for employees with time autonomy,
        Learning-Lunches regulars table (discussion about Burnout),
        Learning-Lunches nutrition
Corporate Volunteering (GRI-SO1)   2016: 1,300 days   2016 target not achieved ( 1,218 days)
KPI: Number of volunteer days Give&Grow   2017: 1,300 days   2017 measures:
        > Continuation of the programme in line with the number of
        volunteer days in previous year
Fair supply chain
Main target:   Guidance 2016: 1,315,000   2013 baseline value: 400,000
Review of working conditions of employees   2020: 2 million   2016 value: 740,000
working for our suppliers (JAC Initiative)       JAC = Joint Audit Cooperation
Number of audits multiplied number of employees       2017 measures:
at the audited factories       > Continuation of audits by JAC community, acceptance of
KPI: Number of employees working at suppliers       EICC audits
Review of suppliers (G4-EN/HR/LA)   2016:   Target for 2016
KPI:   a) 72 through JAC +6   a) achieved 69 JAC Audits; of which 6 led by Swisscom
a) Number of suppliers that have been audited   b) 140   b) exceeded ( 140 )
b) Number of suppliers with self-assessment (validated externally)   2017:   2017 measures:
    a) 84 through JAC + 6   > Intensification of joint activities as part of JAC
    b) 160   (audits, qualitative + quantitativ), targeted “on-boarding” self-assessment
Review of strategically important suppliers in terms of   2016: 54 (cumulative)   2016 target exceeded ( 54 )
transparency of greenhouse gas emissions (G4-EN32)   2017: 60 (cumulative)   2017 measures:
KPI: Number of key suppliers that disclose their climatic data via CDP       > Campaigns to encourage participation in the CDP
CDP = Carbon Disclosure Project       through Action Exchange Program (AEP)
Networked Switzerland
Main target:   2020: 85 %   2013 baseline value: 16 %
Coverage of Switzerland with fixed ultra-fast broadband       2016 value: 69.2 % (> 50 Mbits); 39.5 % (>100 Mbits)
as a requirement for ind. BIP of CHF 30 bil­lion (G4-EC7)       2017 measures:
KPI: Coverage of households and businesses       > Roll-out FTTx (x = home, street or curb)
Ultra-fast broadband = bandwidth (BB) >100 Mbps       > Increase in bandwidth
Base: 3.6 mio. households and 0.7 mio. businesses        
Main target:   2017: 99 %   2012 baseline value: 3 %
Coverage of Switzerland with mobile ultra-fast broadband       2015 value: 98 %
as a requirement for ind. BIP of CHF 30 bil­lion (G4-EC7)       2016 value: 99 %
KPI: Coverage of population       2017 measures:
Ultra-fast broadband = bandwidth up to 150 Mbps       > The target is reached with 99% coverage
        No new target for 2017 provided
        Further measures:
        > Development of the mobile network according to the 5G standard