Environment, objectives and management approach

Swisscom’s investments not only create around CHF 5 bil­lion a year of added value for itself, but also benefit other companies and thus indirectly constitute an important contribution to the competitiveness and prosperity of the country.

Impact of investments by telecom companies on gross domestic product (GDP) and employment

In the summer of 2013, the Boston Consulting Group (BCG) calculated the impact of investments by telecommunication companies on gross domestic product (GDP) and employment – two key macroeconomic indicators – on behalf of the European Telecommunications Network Operators Association (ETNO). The calculations were based on eleven recent academic studies, five of which focused on the impact of telecoms companies on GDP and six on the impact on employment levels. In collaboration with the BCG, Swisscom applied the calculation model and findings of all eleven studies to its own situation. Swisscom’s impact on employment in Switzerland as calculated by the BCG is 1.8 times lower compared with other countries due to the fact that salaries in Switzerland are especially high (calculations are based on annual average salary).

Investments by Swisscom in the bil­lions

In 2016, Swisscom invested CHF 1.8 bil­lion in Switzerland. Swisscom is planning to make further investments in Switzerland worth bil­lions of Swiss francs between 2017 and 2020. According to the BCG model, Swisscom will thus indirectly contribute more than CHF 30 bil­lion to GDP in the period from 2014 to 2020, in addition to the total added value of around CHF 35 bil­lion it creates for itself (CHF 5 bil­lion per year over a period of seven years). Swisscom will help create and maintain 100,000 jobs in Switzerland through this indirect added value by 2020. According to the first interim results, Swisscom has already contributed CHF 16.1 bil­lion in indirect added value after three years and maintained or created 54,000 jobs. This already puts Swisscom at over half of the total estimated added value after just three out of the seven years.

The achievement of targets will be measured as part of the business plan process and through the annual segment information and statements of added value as published in the Annual Report. The BCG will review the calculation model if necessary and adapt it in line with new research findings.

The section in this sustainability report on a networked Switzerland relates to the section in the Annual Report detailing the business model and customer relationships. The description of the network infrastructure is contained in this section on pages 46-55.