Environment, objectives and management approach
Swisscom’s investments not only create around CHF 5 billion a year of added value for itself, but also benefit other companies and thus indirectly constitute an important contribution to the competitiveness and prosperity of the country.
Impact of investments by telecom companies on gross domestic product (GDP) and employment
In the summer of 2013, the Boston Consulting Group (BCG) calculated the impact of investments by telecommunication companies on gross domestic product (GDP) and employment – two key macroeconomic indicators – on behalf of the European Telecommunications Network Operators Association (ETNO). The calculations were based on eleven recent academic studies, five of which focused on the impact of telecoms companies on GDP and six on the impact on employment levels. In collaboration with the BCG, Swisscom applied the calculation model and findings of all eleven studies to its own situation. Swisscom’s impact on employment in Switzerland as calculated by the BCG is 1.8 times lower compared with other countries due to the fact that salaries in Switzerland are especially high (calculations are based on annual average salary).
Investments by Swisscom in the billions
The section in this sustainability report on a networked Switzerland relates to the section in the Annual Report detailing the business model and customer relationships. The description of the network infrastructure is contained in this section on pages 46-55.