Swisscom’s commitment

Swisscom is active on both a national and regional level. On its own or as part of long-term partnerships, it supports activities that contribute to social cohesion and the common good. There are three areas in which Swisscom focuses its activities: public affairs, projects carried out as part of its Corporate Responsibility and support for public events through sponsoring. Swisscom’s sponsoring has a long-term focus. It focuses on sporting and cultural events intended for a wide audience. Therefore, Swisscom’s sponsorship activities are spread across all regions of Switzerland and appeal to a wide range of target groups.

Memberships and partnerships

Swisscom works as an association member or in projects with various partners on issues relating to its six strategic priorities. Swisscom sets itself ambitious targets and seeks to work with suitable partners at both national and international level. In choosing its partnerships and memberships, it attempts to ensure that the institutions serve as an ideal complement to the company in terms of their professional competence, and thus make a significant contribution to the achievement of the Swisscom strategy. The institutions should also share the values of the Swisscom guiding principles and have an excellent reputation and a high level of credibility in their area of activity.


Public affairs

Swisscom Public Affairs fosters communication with all regions of Switzerland. The team members are organised locally, primarily provide information on infrastructural issues and Swisscom commitments, and listen to the concerns of their stakeholder groups. In addition to one-on-one meetings and discussions, Swisscom maintains contact with politicians and the authorities via regular publications (municipal newsletters) and e-mail newsletters. Swisscom organises information events in individual cantons covering a wide range of topics (e.g. data security and using electronic media).

As part of this, Swisscom Public Affairs not only deals with enquiries from the authorities and politicians, but also attends to the concerns of the general public. The team also participates in national working groups and committees aimed at improving broadband provision in peripheral regions. For example, Public Affairs and Public Policy represent Swisscom in the Federal Office for Communication (OFCOM) Broadband Working Group and on the Teleworking Committee of the Schweizerische Arbeitsgemeinschaft für Berggebiete (“Swiss Consortium for Alpine Regions”).

Projects carried out as part of Swisscom’s Corporate Responsibility

  • Fostering innovation through Fellowship ICT4Good: New information and communication technologies (ICT) change our lives, result in many conveniences and present new challenges. There is no disputing that society has benefited from the sensible use of new technologies. This is the area where the Fellowship ICT4Good is active. In the year under review, the fellowship went to the start-up company aims to promote a dialogue at local level among citizens, associations and municipal governments using new communication technologies. Swisscom did not issue any new fellowships in 2016.
  • Recycling of devices: By law, Swisscom provides a two-year guarantee on all devices, such as phones, modems, mobile phones and mobile unlimited USB modems. In addition, any electronic devices from the Swisscom range can be returned to the company, and routers are re-used if possible. Recycling is performed in conjunction with SWICO Recycling, the recycling commission of the Swiss Association for Information, Communication and Organisational Technology, and is financed by a recycling fee charged in advance. Recycling statistics are available from SWICO.
  • Repair service in Repair Centres: One in five mobile phones purchased from Swisscom will be repaired at least once during its lifetime. If a phone is sent in to the manufacturer for repair, the service takes nine days on average. This is precisely where the new Swisscom Repair Centres come in: whenever possible, damaged mobile phones can be repaired directly on site in Swisscom Shops within 24 hours, or in as few as three hours using the express service (subject to charge). The manufacturer’s warranty remains intact thanks to the certified specialists involved. Most repairs relate to cracked displays or battery and software problems. Swisscom customers were very appreciative of the service during the trial phase in Zurich, Winterthur and Lausanne, as evidenced by the dramatic rise in customer satisfaction in those shops equipped with Repair Centres. Following successful tests, Swisscom opened a further six Repair Centres in the Swisscom Shops in Lucerne, Geneva, Berne, Basel, Fribourg and St. Gallen by the end of 2016. A total of 15,400 devices found their way to our Repair Centres in 2016.
  • Swisscom Mobile Aid: Around 86,100 mobile handsets were returned to Swisscom in 2016. The return rate of used mobile handsets increased in 2016 compared with the previous year and amounted to 7.9% (prior year: 7.1%). Swisscom sold many of these devices via a third-party company in countries where there is a demand for low-priced second-hand devices. All proceeds from the sales went to the social enterprise Réalise and the SOS-Kinderdorf Schweiz relief organisation. A historic donation threshold was passed in 2016: since Swisscom Mobile Aid was launched, the mobile phones donated by Swisscom customers have raised a total of over CHF 1 million for SOS-Kinderdorf Schweiz. Devices that can no longer be sold are professionally recycled by SWICO. The initial stage is carried out by the licensed recycling company Solenthaler Recycling together with the Dock Group. The Dock Group has long helped unemployed people reintegrate into the workforce.
  • Swisscom Mobile Bonus: Swisscom continued the Swisscom Mobile Bonus programme in the year under review. Customers and non-customers can sell back their used devices at market prices online or in Swisscom Shops. Mobile Bonus increases the return rate. It is also open to business customers under the name Mobile Bonus Business.
  • Swisscom offerings for people with health problems: Swisscom wants everyone in Switzerland to have barrier-free access to communication tools. It therefore makes a substantial contribution to ensuring that disadvantaged people can partake in Switzerland’s information society. Swisscom Shops comply with stringent requirements concerning wheelchair access. Swisscom Shop employees also have to be able to recognise what requirements a specific impairment may entail. To help them with this, Procap Schweiz provides accessibility training sessions. In addition, Swisscom continuously introduces measures to optimise the accessibility of its shops. It endeavours to offer a range of end devices that gives people with impaired hearing or vision a real choice, and constantly updates its device and service portfolio. The Swisscom range includes, for example, the Emporia mobile phone (a smartphone with on-screen voice support for visually impaired people) and the multi-modal customer service contact option. Anyone unable to use the current subscriber directory due to physical impairment can be connected via the short number 1145 at no extra cost. Swisscom provides this service free of charge as part of the basic service provision. People who are hard of hearing can take advantage of a transcription service. This service makes telephone calls possible between the hard of hearing and those who can hear normally, and is offered free of charge in association with the organisation procom. It is also part of the basic service provision. Swisscom continues to be committed to ensuring its website offers barrier-­free access to all. As part of the technical redesign of its website, Swisscom has already implemented key guidelines for barrier-free content in the form of the Web Content Accessibility Guidelines WCAG 2.0. In a next step, Swisscom will formulate internal recommendations on website accessibility that are tailored to Swisscom products and services.
  • Offerings for people with limited financial resources: Swisscom supports people with scarce financial resources via three offerings. Young people under the age of 26 can benefit from a reduced-tariff plan, with a credit limit for subscriptions for those under 18. In addition, Swisscom offers a prepaid subscription for children and young people aged 7 to 18.


In 2016, together with Radio Energy, Swisscom presented nine music events that allowed more than 60,000 visitors to enjoy exclusive concerts. In addition, Swisscom financially supported more than 50 music projects of young artists as part of the Music Booster project. As the main sponsor of the Locarno International Film Festival and the partner of the SolothurnFilm Festival, Swisscom also provides support for film. The company is also a member of the Board of Trustees of the Museum of Communication in Berne, which gives visitors an insight into the communication of the past, present and future. Visitor surveys show that the museum is highly regarded as a family-oriented and interactive museum. The temporary exhibition “Dialogue with Time. How will I live in my old age?”, which opened in November 2015,welcomed 25,000 visitors in the space of eight months. The biggest highlight of the year was the Swiss Wrestling and Alpine Festival in Estavayer. As the event’s Gold Sponsor, Swisscom thrilled more than 30,000 visitors to the television arena with concerts and live broadcasts. In its capacity as the event’s technical partner, Swisscom set up an on-site network infrastructure capable of reliably providing Internet access to around 250,000 people.


Swisscom’s sporting sponsorship focuses on winter sports. As the principal sponsor of Swiss-Ski, Swisscom helps Swiss winter athletes reach peak performance in downhill and Nordic skiing, snowboarding, freestyle and telemark skiing. As part of its partnership with Swiss-Ski, 20% of Swisscom’s annual sponsorship fees go towards fostering the development of junior talents. Swisscom has also developed a downhill training programme for junior talents, which is focused on systematically selecting and fostering the skiers of tomorrow. It also creates training opportunities to provide the Swisscom Junior Alpine Ski Team with the ideal preparation for the Junior World Cup. As the official telecoms partner of all Swiss FIS World Cup events, Swisscom is boosting Switzerland’s status as both a venue for sporting events and a haven for winter sports.

Football also plays a significant role in Swisscom’s commitment to sport. Thanks to Swisscom and Teleclub, more Swiss football is now being shown live on television than ever before. Swisscom TV broadcasts in excess of 180 Swiss football matches every season.

Not only is Swisscom the partner of the Swiss Football League, it also supports ten clubs in the Super League and nine in the Challenge League. Swisscom’s collaboration with the Swiss Football League is geared towards a long-term and future-oriented partnership.

Solar Impulse

On 26 July 2016, André Borschberg and Bertrand Piccard successfully completed their round-the-world trip in Solar Impulse. The project has made a valuable contribution to research and innovation in the area of renewable energies. It aims to prove that clean tech can reduce our consumption of natural resources and our dependency on fossil fuels.

Swisscom has been a partner of Solar Impulse since 2009. It developed an ultra-light, energy-saving communication system to ensure communication between the pilot and his crew on the ground at all times as the plane circumnavigated the Earth. Consequently, Swisscom made an important contribution to the success of the circumnavigation bid.

Thanks to the partnership with Swisscom, the public was able to experience the flights by Solar Impulse live and from the perspective of the pilot. Images from the cockpit and up-to-date aircraft statistics (position, speed, course, etc.) were transmitted via satellite connection and displayed in a virtual cockpit on the Internet.