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Strategic priorities and Corporate Responsibility targets

Swisscom’s Corporate Responsibility activities focus on issues that have high relevance for stakeholder groups and at the same time are closely linked to the company’s core business. Swisscom’s vision is of a modern, forward-looking Switzerland: a country of great opportunities, including in the field of sustainability. Specifically, Swisscom focuses on improving its sustainability image and on six areas as strategic priorities; in 2015, it set a long-term target to be fulfilled by 2020 for each of these areas. The first three strategic priorities involve measures aimed at supporting Swisscom’s customers in living a more sustainable life. Two of these priorities are geared towards its employees and partners. The final priority describes an economic target for Switzerland.

The CR strategy is described in detail in this Sustainability Report. Swisscom’s corporate strategy is laid out in the section “Strategy and environment”, page 16 of the Management Commentary of the Annual Report.

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For years, Swisscom has been a leading performer in the area of sustainability. Swisscom has won various international awards for its achievements in sustainability (for example, CDP, EcoVadis) and is included in the most important sustainability funds, such as the Dow Jones Sustainability Index, and FTSE4Good, reaffirming its leading role. Swisscom has set itself the goal of establishing its image as a leader in sustainability among the general population. It tracks this goal with RepTrak, a standardised international instrument for measuring corporate images to determine the effect of public events and sustainability on the “Citizenship” image. Swisscom aims for an average RepTrak “Citizenship” value of above 70 over the year. In addition, the proportion of people who are unable to make a statement about the citizenship image of Swisscom should be reduced from the current level of around 19% to less than 10%.
Example from Swisscom’s list of targets:
The average annual score for “Citizenship” should exceed 70.
The proportion of people who are unable to make a statement about the citizenship image of Swisscom should be reduced to under 10%.
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Swisscom is one of the biggest purchasers of energy in Switzerland and has set itself the goal of continuously improving its energy efficiency. It meets 100% of its electricity requirements from renewable domestic energy sources and is one of the biggest purchasers of solar power and renewable energies in Switzerland.
Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations including the supply chain by 2020. This goal is designated as the “2:1 target” and, in a first step, focuses on reducing customers’ CO2 emissions through the use of Green ICT services. In addition, the “2:1 target” also includes Swisscom’s commitment to reducing its own CO2 emissions from operations. Swisscom also requires its suppliers to reduce their carbon footprint.
Examples from Swisscom’s list of targets:
Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations including the supply chain by 2020.
By 2020, Swisscom plans to increase energy efficiency by another 35% compared to 1 January 2016.
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By 2020, Swisscom aims to be supporting one million customers with its offerings in the healthcare sector, such as the Swisscom health platform and corresponding fitness sensors, electronic patient dossiers and offerings from its subsidiary Datasport. Swisscom also wants to offer one million customers the opportunity to use mobile working models by 2020. To this end, Swisscom has included Work Smart services in its portfolio and supports mobile working methods through its activities as part of the Work Smart initiative.
Examples from Swisscom’s list of targets:
By 2020, Swisscom wants to be supporting one million people in using mobile working models and another million in leading a health-conscious lifestyle.
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Swisscom aims to be the market leader in data security by 2020, helping one million people to use media safely and responsibly. Swisscom has provided free Internet access to schools and introduced first-time users to the digital world through media training courses. In doing so, Swisscom aims to protect young people in the use of online media by means of technical solutions and offerings that promote media skills.
Example from Swisscom’s list of targets:
Swisscom aims to be helping one million people to use media safely and responsibly by 2020.
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Swisscom is one of Switzerland’s most attractive employers. It offers employees opportunities for personal development and promotes a work-life balance. Fair terms and conditions of employment are as important to Swisscom as an active social partnership and an above-average commitment to vocational training. Swisscom is extremely proud of its apprentices, who number in excess of 900. Employees also have the chance to get involved in social and community projects, for example, by participating in the Corporate Volunteering Programme.
Example from Swisscom’s list of targets:
Swisscom achieves a leading position within the ICT sector (ranked number 2 by Universum).
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In the interests of a fair supply chain, Swisscom is committed to improving employment conditions for more than two million people by 2020. To this end, Swisscom has forged international partnerships that will ensure the implementation of relevant measures in close collaboration with suppliers. The company also ensures that working conditions at its suppliers are reviewed for improvements every year as part of the audit process.
Example from Swisscom’s list of targets:
Swisscom wants to increase the number of audits conducted at its suppliers in order to allow around two million employees to benefit from improved working conditions.
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Swisscom aims to supply 85% of all homes and businesses with ultra-fast broadband by 2020. What’s more, 99% of the population are also set to benefit from ultra-fast mobile broadband. As a result, Swisscom indirectly contributes around CHF 30 bil­lion to Switzerland’s GDP and helps to create and maintain some 100,000 jobs in Switzerland.
Example from Swisscom’s list of targets:
Swisscom wants to guarantee ultra-fast fixed-network and mobile broadband coverage throughout Switzerland.