Media protection for minors and promoting media skills
We teach children and young people how to deal competently with new digital opportunities. To this end, we rely on various measures for young people (see “Education Sponsorship Charter”) as well as for parents and teachers.
Swisscom’s media courses are aimed at parents, teachers and students and highlight both the risks and the opportunities of digitisation.
See www.swisscom.ch/medienkurse (in German, French and Italian)The “media smart” platform is aimed at families. With its answers to questions about media consumption, the platform registered over 150,000 hits in 2020.
See www.swisscom.ch/getmediasmartThrough publications in the parents’ magazine “Fritz und Fränzi”, we raise awareness of issues relating to media education and literacy among various target groups. “Fritz und Fränzi” is one of the most successful magazines in Switzerland, and we reach over 58,240 readers every year.
With the JAMES study and the in-depth JAMESfocus reports, we carry out important basic research together with the Zurich University of Applied Sciences (ZHAW). The study surveys the leisure and media behaviour of young people aged 12 to 19 in Switzerland in a representative form across all language regions. In this year’s study, the sixth of its kind, special attention is paid to the Covid-19 lockdown and its impact on media consumption by our youth.
See www.swisscom.ch/jamesWe are available to a large number of stakeholders involved in youth media protection as a discussion partner and supporter. Of particular note is the exchange with the Federal Social Insurance Office, whose task it is to devise an effective legal basis for media protection for minors.