Brands, products and services

The Swisscom brand builds a bridge between the familiar and the new. It brings together all products and services from the core business under a single roof. After a gap of ten years, its corporate identity and corporate design have been refreshed. Swisscom’s vision, values and promise have been reviewed, refined and simplified. The range of services and products Swisscom offers is also being constantly adapted to its customers’ needs. As a result, both residential and business customers have seen changes and improvements to their inOne, Swisscom TV and other services. In line with the current trend in Italy, Fastweb is encouraging the convergence of its mobile and fixed-line customer bases.