It is important to Swisscom that everyone in Switzerland should be able to take advantage of digital media. To this end, it guarantees reliable network access almost everywhere in the country. Beyond the applicable technical requirements, it takes the social impact of digital media seriously. It is committed to getting the most out of new media, to protecting minors and to supporting initiatives that bridge the digital divide. Swisscom will be maintaining its goal in 2019 and promoting measured, responsible media use, thereby championing a healthy information society that adds value in line with the federal government’s strategy. Swisscom is convinced that Switzerland as a business location, the Swiss educational landscape and the entire population will continue to benefit from a progressive ICT landscape both now and in the future. In harmony with Swisscom, the Digital Switzerland initiative passed by the Federal Council in April 2016 relates not only to the infrastructure aspects of information and communication technologies, but also to issues of data handling and the development of an information society. The digitisation of broad swathes of society is essential. This includes much more than the mere use of technical devices and applications and requires each individual to be open and willing to learn on a daily basis. For this very reason, it is vital that we as individuals develop a healthy, responsible attitude to dealing with the new forms of digitisation in the current phase of transformation.