Core business products and services are offered under the Swisscom brand, as well as under the secondary brands Wingo and SimplyMobile (Coop Mobile from 9 January 2019) and the third-party brand M-Budget. Its portfolio also includes other brands which are associated with other themes and business areas. The Teleclub, Kitag and Cinetrade brands, also operated by Swisscom, help to position the Group in the entertainment field. Outside Switzerland, Swisscom’s main market is Italy, where it operates under the Fastweb brand. The strategic management and development of the entire brand portfolio is an integral part of corporate communications.
External rankings also confirm this image. In the “Switzerland 50” survey carried out by Brand Finance, Swisscom ranks in eighth place. This makes it one of the most valuable brands in Switzerland, worth over CHF 6 billion according to Brand Finance.