Strategy and environment
The market environment is influenced by increasing connectivity, changing customer requirements, the growing significance of security and data protection, and technological progress. As a market, technology and innovation leader, Swisscom seeks to hold its own in its competitive core business. In order to make its vision a reality, Swisscom has set out three strategic aspirations in its corporate strategy. In doing this, it intends to secure its market position and make it easy for its customers to seize the opportunities presented by the networked world.