The Work Smart Initiative promotes flexible working, which allows customers and employees to better balance family and career requirements. Work Smart is based on digital solutions and services that form part of Swisscom’s core business, an important area that will grow in importance in the future. Swisscom aims to give one million people the opportunity to use mobile working models by 2020. Swisscom provides its customers and employees with the fast Internet connections and corresponding technologies and services they need. The focus is on people rather than technology. Swisscom cultivates an appropriate management style, promotes a working culture and provides premises and framework conditions. For more information, see the “Employees” section. Swisscom employees are able to work flexibly, which improves their work-life balance, increases their productivity and makes a contribution to climate protection targets. Together with research institutions and companies, the Work Smart Initiative is researching how mobile working impacts on people and the environment.