Ethics in the digital world
As its main shareholder, the Confederation expects Swisscom to pursue a corporate strategy that is, to the extent that it is economically possible, both sustainable and committed to ethical principles.See (in German)
- Human rights: the protection of human rights is an integral part of Swisscom’s corporate culture. Swisscom aligns itself with international standards and supports a solution-oriented approach, in the interest of the common good and in the interest of the company.
- Code of Conduct: bearing responsibility, complying with rules, being honest and reporting violations – Swisscom’s Code of Conduct contains the minimum expectations that the Board of Directors and CEO have of the managers and employees of Swisscom and its Group companies.
- Corporate Responsibility governance: transparency and clear responsibilities characterise responsible corporate governance at Swisscom, which defines the rules in accordance with which Swisscom is managed, organised and controlled. Principles of communication: employees adhere to the Swisscom values and principles of communication in their day-to-day communication with one another, with customers and also in media and public relations work.
- Transparency and dialogue: Swisscom seeks to establish contact with the public. It maintains an open dialogue with interested stakeholder groups on specific topics relating to its core business. The following summary shows those contact measures that are open to the general public as part of Swisscom’s commitment to ethics and integrity. Swisscom employees also have the option of anonymously reporting suspected unfair business practices via a publicly accessible whistle blowing platform. The incoming notifications are handled by the Internal Audit department.
- Sustainable product design: Swisscom’s CR team is in continuous dialogue with product and service developers. It scrutinises whether the respective project meets sustainability standards and is in line with the values of the company and society at large. The sustainability label also distinguishes measures that help Swisscom customers live a sustainable lifestyle. Smart ICT, energy-saving and child protection functions in Swisscom products and services help customers reduce their electricity consumption, avoid CO2 emissions, work flexibly and use digital media safely and efficiently. Finally, Swisscom’s Lean Quality Management formulated requirements for sustainable product design in 2018.
- Responsible data handling: smart data provides opportunities for society, for the economy and for Swisscom as a company. Swisscom is aware of the trust its customers place in it when it comes to the handling of data. That is why Swisscom has set up a data governance procedure that systematically draws up measures and processes to establish and promote a data culture. The aim is to ensure that Swisscom processes data in a legally compliant and legitimate manner. Swisscom became a board member of the Open Data Association in 2018. This is an example of how the company is involving itself in the socio-political discourse surrounding the public availability of data.
- Artificial intelligence and ethics: Swisscom introduced the topic of artificial intelligence and the associated ethical aspects to a broad range of customers for the first time at three major events in 2018. A selected panel of experts from science, technology, research and industry discussed ethical issues relating to artificial intelligence, its applications and the likelihood of a “technical singularity” occurring.