Swisscom operates in a very dynamic environment characterised by radical transformations. The core business is in decline, the market is saturated and the pressure on costs is high. At the same time, new technologies and increasing digitalisation and connectivity are opening up additional growth areas. As megatrends alongside demographic change and globalisation they are fundamentally changing politics, society and the economy and will have a long-term impact on Swisscom’s business. Swisscom is thus evolving into an integrated technology provider that develops high-quality communications and IT solutions for its customers and lays the foundation for digitalisation through the infrastructure it provides. Swisscom is therefore committed to forward-looking human resources management, fostering a motivating performance and development culture and creating a working environment that supports its employees to unlock their potential, develop their skills and improve their individual employability.

Swisscom consistently focuses on meeting customer requirements. It empowers its employees to formulate clear personal contributions geared towards the team, department and corporate goals and to implement these contributions in mixed, cross-divisional teams. At the same time, it never loses sight of its promise to offer customers the best experiences as it helps them find their way in the digital world. Employees play a vital role in delivering on this promise and implementing the corporate strategy. Innovation, operational excellence and customer orientation are the keys for remaining competitive over the long term and maintaining the trust of customers in Swisscom, its management and its employees.