Products and services in Italy
Fastweb is positioning itself as a premium provider in the residential customer segment, thanks in part to the high quality of its services and its sustainability efforts. For example, Fastweb is offering its customers the first ‘Internet at Zero CO2 Emissions’ subscriptions in Italy. It has also introduced the eSIM and a sustainable, certified ecoSIM developed by its partner company Thales. Finally, the Fastweb portfolio includes a range of digital solutions such as digital invoices, FASTGate and FASTHealth for environmental protection. These solutions enable customers to make sustainability an even more established component of their everyday lives by saving energy and going paperless. The Fastweb Digital Academy is an integral component of the offering structure. It strengthens Fastweb’s commitment to promoting digital literacy within the country and developing talent.
Fastweb has retained its multi-level offering structure in the fixed-network segment. It offers various internet subscriptions and additional services to round off its offering. These include the innovative NeXXt Internet-Box and the WiFi booster with the integrated Alexa speech assistant, home and pet insurance offered as part of the partnership with Quixa (Axa Group), the Assistenza Plus customer service solution, which puts customers in direct contact with a customer advisor, and the FastwebUp Plus premium loyalty programme, which offers exclusive benefits every month. In the mobile communications sector, Fastweb is pursuing a go-to-market strategy aimed at attracting new customers by offering the best value for money on the market.
Fastweb has a strong market position in the business customers segment, particularly for fixed network and ICT services. In the area of public administration, Fastweb increased its market share thanks in part to the conclusion of public-sector national agreements for fixed-network and ICT services. The mobile phone sector is also becoming increasingly important for Fastweb. The Fastweb 5G Mobile service offering enabled Fastweb to acquire additional corporate customers in the reporting year.
ICT/security services are increasingly becoming a focal point for Fastweb. Acquisitions permitted Fastweb to expand its expertise and portfolio in the cloud and security segments. In the public cloud segment, Fastweb is looking for further opportunities to offer its customers an even more comprehensive range of multi-cloud solutions following the partnership entered into with Amazon Web Services (AWS). Fastweb launched its proprietary Edge platform for companies in the year under review: FASTedge is the first platform on the Italian market to offer cloud resources and services that are in close proximity to companies and facilitate the development of advanced solutions, particularly in areas of application relating to artificial intelligence, the Internet of Things (IoT) and big data. Thanks to its own ultra-broadband infrastructure and digital platform, Fastweb offers wholesale customers integrated access to the entire market presence and to state-of-the-art technologies, including 5G.