Strategy for Switzerland
Swisscom is a market, technology and innovation leader in Switzerland with high quality standards, connecting both residential and corporate customers. It is at the heart of digitisation and enables its customers to seize the opportunities presented by the networked world without difficulty. In everything it does, Swisscom focuses on people’s needs. Its employees work in concert to provide inspirational customer experiences. Swisscom is committed and trustworthy in its actions, consistently seeks to learn new things and develop and systematically pursues its goals. What matters most to Swisscom is its customers’ trust in it. That trust is strengthened by Swisscom’s reliability and sustainability in everything it undertakes. In order to safeguard its market position in the long term, Swisscom has set out three strategic aspirations:
