Swisscom Group Goals

In order to ensure its long-term success in a dynamic en­vi­ron­ment, Swisscom has defined five Group targets (‘Swisscom Group Goals 2025’). The Group Goals apply to all Group com­pa­nies. Swisscom has enshrined one common denominator: its new purpose of ‘Empowering the Digital Future’. Swisscom also defined its Vision 2030 for the long-term orientation of the Group during the year under review: ‘Innovators of Trust: The most trusted Swiss tech innovator creating unique customer experiences with positive impact for society.’ Innovative strength and trust are core values of Swisscom and central to successful tech­no­log­i­cal and social de­vel­op­ment. Swisscom is already addressing relevant and promising future topics.

Swisscom has set itself the goal of con­sol­i­dat­ing its position even further, both as a market leader in Switzer­land and as a key provider in the market for IT services, and therefore living up to its status as ‘No. 1 in Switzer­land’. Swisscom’s in­fra­struc­ture forms Switzer­land’s digital backbone and sets itself apart by offering the best customer experience.

Swisscom’s Fastweb subsidiary is a leading alternative provider for residential and business cus­tomers in Italy. Its goal is to be the ‘Leading challenger in Italy’. Fastweb continues to expand its own convergent ultra-broad­band network through ongoing in­vest­ments. The best customer experience it provides is based on impressive quality of service and on offers that are characterised by transparency, fairness and simplicity. Fastweb contributes significantly to Swisscom’s growth.

As Swisscom is characterised by enormous stability, it lives up to its goal of having ‘rock-solid financials’. Safeguarding profitability and cash flow is essential to its ability to continue distributing an attractive dividend.

Swisscom is committed to fulfilling its Corporate Responsibility towards society. This responsibility is gaining im­por­tance in the eyes of shareholders, the capital market and cus­tomers. As a trustworthy company, Swisscom is focused on sustainability and pursues the goal of being ‘committed to Corporate Responsibility’. This is expressed by the Group’s climate-neutral value chain, a positive carbon footprint and a portfolio of sustainability services in the Swiss business, among other things. Swisscom aspires to be climate-neutral along its entire value chain by 2025. It also promotes diversity and inclusion within its own company. Diversity stands for a balanced mix of generations, gender equality and variety in terms of language and origin. Inclusion refers to the targeted integration of employees with physical or psy­cho­log­i­cal impairments as well as the integration of refugees.

As a leading digital company, Swisscom launches innovative products and services based on resilient, secure networks and that meet up to the goal of being ‘out­stand­ing in innovation & reliability’. It develops growth areas in its Digital Business division, such as trust services, in a targeted manner.