Data protection

Swisscom attaches great im­por­tance to the legally compliant and re­spon­si­ble processing of personal data and confidential in­for­ma­tion. Swisscom operates a management system for data protection and confidentiality that applies in­ter­na­tionally recog­nised standards and norms. In addition, Swisscom maintains a framework for data ethics that allows the clarification of ethical issues in connection with the processing of data or the use of new tech­nolo­gies.

The new Data Protection Act (DPA) will come into force on 1 September 2023. Swisscom will review existing mea­sures for the protection of personal data for compliance with the new re­quire­ments and will make any necessary adjustments.

Swisscom also processes personal data in order to be able to provide cus­tomers with advertising or services that are individualised, targeted and better tailored to their needs. Swisscom creates customer segments or customer profiles to that end. Cus­tomers’ personal data is also made available to advertising marketing com­pa­nies in aggregated form for the purpose of target group-based advertising. Cus­tomers may object to the receipt of advertising and the processing of their personal data for marketing and advertising purposes. Swisscom has im­ple­mented technical and organisational mea­sures in order to comply with applicable legal provisions.

In the year under review, Swisscom did not conduct any legal or ad­min­is­tra­tive proceedings in the area of customer data protection or confidentiality. Swisscom complies with its legal obligations with regard to the surveillance of postal and telecom­mu­ni­ca­tions traffic.