Strategy in Italy

Fastweb is an in­fra­struc­ture-based, alternative telecom­mu­ni­ca­tions provider for residential, business and wholesale cus­tomers in Italy. It has its own ultra-broad­band in­fra­struc­ture and offers fixed network and mobile com­mu­ni­ca­tions services for residential cus­tomers and business cus­tomers. Fastweb positions itself as a high-quality provider and pursues a strategy in line with its role as an in­fra­struc­ture-based OTT provider. Its network in­fra­struc­ture (mobile com­mu­ni­ca­tions and fixed network) offers cus­tomers con­nec­tiv­ity at gigabit speed. Fastweb continues to expand its own convergent ultra-broad­band network through ongoing in­vest­ments. In the broad­band market, its good market position is based on its own optical fibre-based in­fra­struc­ture. Fastweb also holds a (4.5%) stake in FiberCop S.p.A., a network company majority owned by TIM. By acquiring a stake in FiberCop, Fastweb will benefit from the planned further FTTH roll-out in Italy. Fastweb ad­di­tionally relies on the use of fixed wireless access (FWA). FWA allows surfing speeds similar to those offered by fibre to achieve a better customer experience at lower costs and with less time required for network expansion. The roll-out of the nationwide 5G mobile network will be enabled by the acquisition of Spektrum and the partnership with WindTre.

In the residential customer segment, Fastweb relies on a convergent product portfolio that is transparent, fair and simple. It intends to offer the best customer experience by providing a high level of service quality. For business cus­tomers, it is making strategic expansions to its portfolio, primarily by employing horizontal solutions focused on cloud and digital security. Another focus of Fastweb’s activities is the expansion of its wholesale offerings – whether in the area of ultra-fast broad­band or with the connection of mobile com­mu­ni­ca­tions sites to the fibre-optic network.

In order to improve its brand positioning even further, Fastweb has ad­di­tionally incorporated its purpose of ‘Tu sei futuro’. In doing so, it intends to expand its positioning, which had been heavily based on speed and per­for­mance in the past, to include future topics such as digitisation and sustainability. Swisscom expects Fastweb to further expand its market position in the future and to make a rising value contribution.