Corporate strategy

Swisscom is the Swiss market leader for mobile telecom­mu­ni­ca­tions, fixed-line tele­phony and tele­vi­sion. It also occupies a leading market position in a wide range of IT business segments. The subsidiary Fastweb is an in­fra­struc­ture-based, alternative provider for residential and business cus­tomers in Italy, offering both fixed-network and mobile services.

Megatrends such as digitisation and con­nec­tiv­ity, customisation and de­mo­graphic change are indelibly shaping and altering our society and the economy and have a long-term impact on the activities of Swisscom. The increasing proliferation of the Internet of Things, the rollout of the 5G mobile tele­phony standard, the growing im­por­tance of voice recognition and the advancements made in the field of artificial intelligence are short- to medium-term trends that impact Swisscom’s business.

Swisscom and its en­vi­ron­ment are experiencing rapid change. Characteristic examples of this include increasing con­nec­tiv­ity, the exponential growth in data, changing customer needs, the mounting im­por­tance of software, content, security and data protection, and tech­no­log­i­cal progress. Digitisation is increasingly penetrating all areas of life and leading to new, rapidly developing business models. The core business is characterised by fierce competition with high price pressure. The overall market for con­nec­tiv­ity services is shrinking. Global Internet com­pa­nies are using their economies of scale and forcing themselves into local ICT markets for both residential and business cus­tomers.

Swisscom is a market, tech­nol­ogy and innovation leader in Switzer­land with high quality standards, connecting both residential and corporate cus­tomers. It is at the heart of digitisation and enables its cus­tomers to seize the op­por­tu­ni­ties presented by the networked world without difficulty. In everything it does, Swisscom focuses on people’s needs. Its employees work in concert to provide inspirational experiences. Swisscom is committed and trustworthy in its actions and consistently seeks to learn new things and develop itself further, without ever losing sight of what is im­por­tant when pursuing its goals. What matters most to Swisscom is its cus­tomers’ trust in it. That trust is strengthened by Swisscom’s high level of reliability and sustainability in everything it undertakes. To realise its vision of being a leader in shaping the future and inspiring people in a networked world, Swisscom has set out three strategic aspirations that give tangible expression to its strategy.