Sus­tain­abil­ity strategy 2025

This section addresses the objectives and mea­sures of the Sus­tain­abil­ity Strategy 2025 in detail. Swisscom’s corporate strategy is laid out in the section “Strategy and en­vi­ron­ment” on page 14 of the Man­age­ment Commentary of the Annual Report.

Digitisation is having an ever-greater impact on the economy and society over time. As Switzer­land’s leading ICT company, Swisscom bears a special responsibility in this respect. It has to realise op­por­tu­ni­ties that could improve the country’s standard of living, while keeping a careful eye on potential risks. In other words, it must fulfil its role of bringing about progress with a keen sense of both responsibility and curiosity.

Swisscom is now addressing three core challenges of the digital in­for­ma­tion society in depth:

• The digital skills of people living in a networked world have to be honed. While tech­nolo­gies advance at great speed, people’s skills do not simply change without help. Almost every aspect of life now re­quires people to have the ability to relate competently to a digital “other” – whether it’s as schoolchildren, fathers and mothers, politicians, pensioners or citizens. In particular, those who are embedded in a value creation chain have no option but to keep pace with the demands of a networked world.
• Protecting the global climate re­quires decisive action. Climate change is a global problem of the first order, with repercussions that are having an ever-greater impact on Switzer­land with every passing year. All countries must contribute in major ways to climate protection. Digitisation brings with it promising op­por­tu­ni­ties for this purpose.
• Reliable, secure in­fra­struc­ture is fun­da­men­tal to Switzer­land’s com­pet­i­tiveness and quality of life.

In response to these challenges, Swisscom has formulated three strategic priorities and associated objectives with the aim of contributing to the well-being of people, the en­vi­ron­ment and Switzer­land as a nation: