As its main shareholder, the Confederation expects Swisscom to pursue a corporate strategy that is, to the extent economically possible, both sustainable and committed to ethical principles.See
- Code of Conduct: taking responsibility, complying with rules, being honest and reporting violations – Swisscom’s Code of Conduct contains the minimum expectations that the Board of Directors and CEO have of the managers and employees of Swisscom and its Group companies.
- Sustainability governance: transparency and clear responsibilities characterise responsible corporate governance at Swisscom. Sustainability governance defines the rules in accordance with which Swisscom employees in charge must manage, organise and control.
- Principles of communication: employees adhere to Swisscom’s values and principles of communication in their day-to-day communication with one another and with customers, as well as in media and public relations work.
- Data Ethics Board: Swisscom has set up the Data Ethics Board to examine data processing operations based on objectifiable values. The Board, chaired by the Head of Group Communications & Responsibility, examines specific application scenarios from day-to-day business. The principles, processes and composition of the Data Ethics Board were adopted in August 2019 in collaboration with the CEO, Head of Strategy, Head of Security and Head of Group Communications & Responsibility. The Board consists of representatives from HR, Customer Care, Data Analytics and Mobile Solutions for Business Customers. The first meeting of the Data Ethics Board, with its new composition, took place in November 2019. The Board advised on and examined projects relating to Swisscom TV and mobile communications.
- Transparency and dialogue: Swisscom seeks to establish contact with the public. It maintains an open dialogue with interested stakeholder groups on specific topics relating to its core business. Swisscom employees have the option of anonymously reporting suspected unfair business practices via a publicly accessible whistle-blowing platform. The incoming notifications are handled by the Internal Audit department.
- Responsible data handling: data-based applications and services provide opportunities for society, for the economy and for Swisscom as a company. Swisscom is aware of the trust its customers place in it when it comes to the handling of data. That is why it has set up a data governance procedure. This procedure systematically formulates measures and processes to establish and promote a responsible data culture at Swisscom. The aim is to ensure that Swisscom processes data in a legally compliant and legitimate manner. Swisscom became a board member of the Open Data Association in 2018. This is an example of how the company is involving itself in the socio-political discourse surrounding the public availability of data.