Brands, products and services

The Swisscom brand builds a bridge between the familiar and the new. It brings together all products and services from the core business under a single roof. Swisscom constantly adapts the range of services and products it offers to its cus­tomers’ needs. The biggest innovation in the year under review was the creation of the “Swisscom blue” product family, which combines the entertainment offerings previously available under different brands into a world of experience.