Brands, products and services
The Swisscom brand builds a bridge between the familiar and the new. It brings together all products and services from the core business under a single roof. Swisscom constantly adapts the range of services and products it offers to its customers’ needs. The biggest innovation in the year under review was the creation of the “Swisscom blue” product family, which combines the entertainment offerings previously available under different brands into a world of experience.