Strategy and en­vi­ron­ment

Digitisation is having an ever greater impact on all areas of life. The market en­vi­ron­ment is influenced by increasing con­nec­tiv­ity, changing customer re­quire­ments and tech­no­log­i­cal progress. As a market, tech­nol­ogy and innovation leader, Swisscom seeks to hold its own in its com­pet­i­tive core business and conquer new growth areas. In order to make its vision a reality, Swisscom has set out three strategic aspirations in its corporate strategy: provide the best customer experience, operational excellence and new growth. In doing this, Swisscom wants to secure its market position and make it easy for its cus­tomers to seize the op­por­tu­ni­ties presented by the networked world.