Media protection for minors and promoting media skills

We teach children and young people how to deal competently with new digital op­por­tu­ni­ties. To this end, we rely on various mea­sures for young people (see “Education Sponsorship Charter”) as well as for parents and teachers.

Swisscom’s media courses are aimed at parents, teachers and students and highlight both the risks and the op­por­tu­ni­ties of digitisation.

See (in German, French and Italian)

The “media smart” platform is aimed at families. With its answers to questions about media con­sump­tion, the platform registered over 150,000 hits in 2020.


Through publications in the parents’ magazine “Fritz und Fränzi”, we raise awareness of issues relating to media education and literacy among various target groups. “Fritz und Fränzi” is one of the most successful magazines in Switzer­land, and we reach over 58,240 readers every year.

With the JAMES study and the in-depth JAMESfocus reports, we carry out im­por­tant basic research together with the Zurich University of Applied Sciences (ZHAW). The study surveys the leisure and media behaviour of young people aged 12 to 19 in Switzer­land in a rep­re­sen­ta­tive form across all language regions. In this year’s study, the sixth of its kind, special attention is paid to the Covid-19 lockdown and its impact on media con­sump­tion by our youth.


We are available to a large number of stake­hold­ers involved in youth media protection as a discussion partner and supporter. Of particular note is the exchange with the Federal Social Insurance Office, whose task it is to devise an effective legal basis for media protection for minors.