Brands, products and services
The Swisscom brand builds a bridge between the familiar and the new. It brings together all products and services from the core business under a single roof. Swisscom constantly adapts the range of services and products it offers to its customers’ needs. The ‘Swisscom blue’ product family, which combines all of Swisscom’s entertainment offerings in a single world of experience, became extremely well established on the market in the year under review.