In Switzerland, Swisscom offers core business products and services under the main Swisscom brand, as well as under the secondary brand Wingo and the third-party brands Coop Mobile and M-Budget. Its portfolio also includes other brands which are associated with other themes and business areas. Outside Switzerland, Swisscom’s main market is Italy, where it operates under the Fastweb brand. The strategic management and development of the entire brand portfolio is an integral part of corporate communications.
External assessments also confirm this image. In the ‘Switzerland 50’ study conducted by the consulting firm Brand Finance, Swisscom moved up one place in the list of the most valuable Swiss brands and is now ranked eighth. According to Brand Finance, the Swisscom brand is worth nearly CHF 5 billion.