In the residential customer segment, Fastweb has focused on transparency and simplicity in both the fixed and mobile markets. It introduced additional services in 2021 to further strengthen its Fixed-Mobile convergent business as well as its Go-To-Market approach. In the fixed network segment, Fastweb newly implemented 5G FWA (Fixed Wireless Access) in order to offer its customers bandwidths comparable to fibre-optic cables in locations where FTTH coverage is not yet available. Fastweb also launched the ‘NeXXt’ Internet box, which is the first Wi-Fi 6 router with the Alexa voice assistant built-in. This innovative Internet box transforms the Wi-Fi network into a home’s ‘digital heart’. In the mobile segment, Fastweb first launched 5G services in Milan, Bologna, Rome and Naples. It subsequently extended 5G coverage to Italy’s main city centres to provide the best possible data speeds to its mobile customers. This earned Fastweb top rankings in terms of customer satisfaction in the area of mobile communications– and the company held on to its leading position in terms of satisfaction among its fixed-network customers.
Fastweb has maintained its leading position in the business customers segment, mainly in the corporate business segment, where Fastweb has a broadband market share of 34.5%. Fastweb’s market share grew to 46% within the public administration segment, partly as a result of the successful conclusion of national public framework contracts for wireline and ICT services. In order to expand its service offering in the ICT and security market, Fastweb acquired a 100% stake in Cutaway and a 70% stake in 7Layers in 2020. Fastweb has increased its autonomy through these two acquisitions. Not only is it now able to offer end-to-end cloud solutions, but is expanding its cybersecurity-related expertise.
To take advantage of business opportunities in the public cloud, where telecommunications service providers have limited reach, partnering with a hyperscaler is essential. Fastweb 2021 has therefore partnered with global leader Amazon Web Services (AWS) to provide its customers with a multicloud offering through AWS’s Restack programme and further expand both its customer base and portfolio in the process.
Fastweb also launched its own 5G mobile service for business customers, marking another step towards a fully convergent digital offering.
In the wholesale market, Fastweb successfully provides ultra-fast broadband services to residential and business customers of Sky, WindTre, BT, Linkem, Tiscali and other companies.