Environment
Swisscom is the Swiss market leader for mobile telecommunications, fixed-line telephony and television. We also occupy a significant market position in various IT business segments. In Italy, our subsidiary Fastweb offers fixed-line and mobile communications services. The explanations in this report relate to Swisscom’s business excluding Fastweb.
Swisscom operates in a dynamic environment. Megatrends such as digitisation are rapidly changing our society and economy. Customer needs and expectations of Swisscom are changing, while connectivity and data volumes are growing steadily. These developments shape and change our society and economy and influence our activities. The global Covid-19 pandemic has once again accelerated digitisation. This is becoming increasingly prevalent in all areas of life. Today, part of the value creation is done from home, online channels are increasingly used for shopping and making contacts, as well as for contactless payments.
Our stakeholders place high demands on us in terms of sustainability. Working together with them, we identify key issues each year on which we will focus when implementing the sustainability strategy. Through the annual review, we ensure that our commitment keeps pace with current developments and challenges in the economy, politics and society.
In addition to the expectations of stakeholders and Swiss legislation, the United Nations Agenda 2030 with its 17 Sustainable Development Goals defines the framework of our Sustainability Strategy. It is the first holistic framework for environmentally, socially and economically sustainable development in the public and private sectors. Every time we make progress in our priority areas, we contribute to achieving these goals.
In implementing our sustainability strategy, we are committed to transparency and dialogue with the public.
Opportunities and challenges of digitisation
Digitisation and how society deals with it are particularly influential in our actions and strategy. At the same time, as the largest ICT provider in Switzerland, we are significantly influencing and accelerating digitisation. It is important to us that this digital transformation serves sustainable development.
Digitisation can make a significant contribution to sustainability
We are part of the ‘Digital with Purpose’ Global e-Sustainability Initiative (GeSI). This initiative requires telecommunications companies to take measures such as climate protection or the promotion of sustainable offerings in order to make a significant contribution as an industry towards achieving the goals of the 2030 Agenda (see chapter ‘Global e-Sustainability Initiative’). We specifically promote sustainable digital applications. With the Swisscom IoT Climate Award, for example, we recognise digital climate innovations. On our website, we describe these smart solutions and show their contribution to the global sustainability goals of the 2030 Agenda.
See www.digitalwithpurpose.org See www.swisscom.ch/sustainabledigitisationSustainability Strategy 2025
In order to remain successful in the dynamic environment in the long term, during the year under review, Swisscom defined five Group ambitions (‘Swisscom Group Goals 2025’) with the intended purpose of ‘Empowering the digital future’.

The newly set, ambitious goals form an integral part of our Group strategy and contribute to the 17 global Sustainable Development Goals of the United Nations. In doing so, we are addressing three fundamental challenges:
- People in the networked world: whether children, senior citizens, working people or those returning to work we all must keep pace with the demands of the digital world.
- Climate protection: heat, drought, melting glaciers, extreme rainfall – climate change is giving us a taste of what lies ahead in the coming decades.
- Competitiveness and attractive locations: thanks to a constantly high level of commitment and investment, we live in one of the countries with the highest competitiveness and quality of life.
We are meeting these challenges with three strategic areas of action and goals that have been set accordingly: