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Operational excellence

Due to fierce competition, revenues in the core business are still under strong pressure. Swisscom wants to offset these revenue losses as much as possible through growth in new areas and strict cost management. In its core business, Swisscom wants to optimise its cost base further over the coming years in order to secure long-term profitability. This should allow Swisscom to free up funds for the exploration of new business op­por­tu­ni­ties and make the in­vest­ments necessary to ensure future success. As a leading digital company, Swisscom’s internal digital trans­for­ma­tion and accompanying increase in its own level of digitisation are also crucial. To drive this trans­for­ma­tion, Swisscom is expanding process automation, strengthening its online channel for sales and consulting and using artificial intelligence and analytics capabilities, among other things. Simplifying the company’s own IT and network is also essential. To this end, Swisscom is modernising and con­sol­i­dat­ing its IT platforms, phasing out old tech­nolo­gies, reducing interfaces, using agile de­vel­op­ment methods and standardising and streamlining its product portfolio. What’s more, Swisscom is making its investment activities even more efficient, for example through an intelligent mix of tech­nolo­gies and value-oriented network expansion.