Highlights 2025
Setting a new cybersecurity standard
Swisscom has ushered in a new era of cybersecurity with ‘beem’, which offers business customers in Switzerland greater protection against cyber threats. Protection is no longer provided primarily on devices or at company sites, but directly through the network. With this innovative solution, Swisscom is setting a new standard.
Successful integration process
Following the completion of the Vodafone Italia acquisition, Fastweb + Vodafone has successfully launched itself on the Italian market. The integration is progressing according to plan, enabling Swisscom to realise the first expected synergy effects.
Group-wide sustainability strategy and values
Swisscom has adopted its first Group-wide sustainability strategy covering both Switzerland and Italy. The Group is committed to reducing carbon emissions to net zero by 2035. Alongside this, Swisscom has introduced shared corporate values for the entire Group: ‘Spark Passion’, ‘Aim High’, and ‘Stand True’.
Best networks and service
The mobile networks in Switzerland and Italy were recognised as the best in their respective countries. In Switzerland, Swisscom won all service tests (hotline, app and shop) in the residential customer segment and has the best hotline in the business customer segment.
Strong brands
A strong brand that people can identify with is crucial for business success. This is why Swisscom has strengthened its brand positioning in Switzerland. The claim ‘Discover your possibilities’ encourages people to experience for themselves what new technology makes possible. In Italy, the new corporate brand Fastweb + Vodafone was launched, with the claim ‘Insieme, siamo futuro’ confidently setting the course for a shared and successful path forward.
