Assessment of the overall risk situation
Swisscom faces challenges in its core business due to intense competition that has led to a decline in revenue. To address risks posed by disruptive megatrends such as rapid technological change and evolving customer expectations, Swisscom conducts comprehensive analyses of market environments and competitor activities. These insights inform strategic decisions and drive a fundamental transformation of the business model. Swisscom is focused on enhancing operational efficiency through process optimisation and investing in new technologies like artificial intelligence (AI) to fortify the core business against external pressures and ensure sustainable growth. The geopolitical landscape still poses hurdles, particularly in the area of supply chain management. Swisscom is actively monitoring global events and adapting its strategies to ensure continuity and resilience. Swisscom’s wide range of business activities, coupled with the complexity of the applicable regulations, calls for effective risk and compliance management systems.
Major risks that require attention by the Group Executive Committee and the Board of Directors are described below. Further risks with environmental, social and governance (ESG) dimensions can be found in the section ‘Sustainability Statements’.