Driving business with security, trust, AI and innovation

The digital transformation presents a significant opportunity for the Swisscom Group. As technology advances, especially in the field of artificial intelligence (AI), it is crucial that the public accepts the societal shift towards digitalisation. Swisscom strongly believes that trust in secure services and the proper handling of sensitive data is essential. Swisscom’s ability to bring trustworthy innovations to market for its customers is vital for its own success and the success of its customers. Trust in new technologies will become an increasingly important factor, which is why Swisscom aims to be recognised as ‘Innovators of Trust’. This vision of being ‘The most trusted tech innovator creating unique customer experiences with positive impact for society’ is at the heart Swisscom’s purpose: ‘Empowering the digital future’. Innovative strength and trust are core values for Swisscom and are central to successful technological and social development. Swisscom is already focusing intensively on relevant and promising future topics.

Swisscom’s approach to innovation is based on four strategic key pillars. ‘Delight customers’: striving every day to provide customers with the best products and services. ’Innovate for growth’: driving growth by developing advanced products and services. ‘Achieve more with less’: supporting forward-looking solutions to make internal processes more efficient – through process digitalization. For instance ‘Perform together’: using innovation to position Swisscom as the best ICT employer, attracting and retaining top talent. These pillars are guided by its core values ‘Spark Passion’, ‘Aim High’, and ‘Stand True’. Swisscom fosters a culture of innovation by empowering employees to develop and implement their own ideas, exemplified by its employee-driven intrapreneurship programme ‘Kickbox’.